Humanising Industry


SEBI JOSEPH highlights how digitisation is rewriting industry and service narratives.

Industries, companies, businesses have been speaking about the latest market challenges including RERA, GST and demonetisation for some time, and how we all have to deal with it. However, additional changes are constantly arising from various quarters and these are impacting all of us as well. 

Some changes we can perceive, and others we cannot. Perhaps the biggest one that we cannot wish away is digitalisation. It is rewriting industry and service narratives, redefining who we consider competition, causing us to redefine ourselves and our businesses. Most importantly, it is putting power in the hands of the customer who does not just demand it,