Survival of the Fittest


In his early youth, Narsi Kularia set foot in the city of dreams to fulfil his own. Hailing from a small village near Nokha in Bikaner, Rajasthan, with a Grade 10 degree in hand, he slowly and meticulously constructed from scratch the Rs.6.50 billion empire he leads today. In 1981, when he set out on his career path, India’s interior industry was at a primitive stage; it was the big oil companies that could afford large-scale designing and interior decoration. This is where Kularia polished his skills to deliver what only a few could, at that time. 

In 1983, he got the opportunity to work on a project in Oman, where he was introduced to the more efficient, reliant and timebound side of the carpentry world. Inspired, he returned with newer ideas and a st