How Indian cement companies can manage the impact of COVID-19

Indian Cement Review

The Indian cement industry has been hit hard by the lockdown with operations severely disrupted and demand collapsing. Companies can mitigate the impact and build a road to resurgence by thinking and acting along three time horizons.

The spread of the coronavirus pandemic and the resulting lockdown across India has created an unparalleled crisis for the Indian cement industry. Manufacturing has been severely disrupted by restrictions on plant operations and the movement of labour, while the suspension of construction activity and the closure of the retail channel has resulted in a precipitous collapse in demand.

Following flatlining demand growth in FY 20, the impact of Covid-19 is expected to see cement demand contract by anywhere between 10 to 25 per cent accordi