Doors & Windows: Portals to the future

Building Material

When the pandemic hit India last year, two things that came to the forefront were innovation and value. Shyam Raghunandan, Managing Director, Schueco India, says, “Customers started looking for optimising costs, and the increased time spent at home changed buyer preferences for doors and windows.”

The need for more daylight, ventilation, outdoor air and sound insulation assumed greater importance during the course of the pandemic, resulting in increased investment in innovation. But, are all the demands feasible?

Catering to buyer preferences with contextuality

“We did good sales in the last year after the lockdown because we understood the requirements o