Going the Extra Tile!

21 Jul 2020

Photo courtesy: Asian Granito India India ranks second in the world in tile production with 12.90 per cent of global output. The country’s tile industry is worth around Rs 350-400 billion, growing at about 8-10 percent. Only 40 per cent of this is considered ‘organised’. Ceramic tiles account for 60 per cent of the total demand for tiles in India, with key drivers being the boom in real estate—which accounts for nearly 70 per cent of total demand—followed by the retail, IT and BPO sectors. With per-capita consumption in India at 0.59 sq mcompared to the global average of 1.40 sq m, the Indian tile market holds immense growth potential, believes Kamlesh Patel, Chairman and Managing Director, Asian Granito India (AGL). As for sanitaryware, this market is an almost Rs 300-

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